Royce Roll Design Group took the lead design role in developing the brand, identity design, brand story, packaging, print collateral, UI/UX, and web design. The identity needed to be easy to relate to by all ages and had to be super interactive with it’s users to generate an immediate relationship.

The use of white space with strong imagery, contrasting color & vibrant accents allows the brand to be easily recognizable and engaging while sitting on a shelf.